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数加 · 营销引擎

帮助企业快速搭建或升级自有DSP/ADN/DMP系统，提供高质量的竞价、投放、受众定向、pCTR点击率预估/pCVR转化率预估、相关性评估等核心能力。
3月采购季畅销产品低至3折起更有满返券[点击购买]

产品已停止售卖

极速搭建营销系统

1人2天极速搭建企业自有营销系统
超强ID Mapping

跨屏跨域ID高识别率，提升流量转化效率
融合阿里大数据

融合高德大数据，助力精准营销
点击率/转化率预估

pCTR/pCVR结合阿里大数据能力，带来营销效果全面升级

极速搭建营销系统

1人2天极速搭建企业自有营销系统
超强ID Mapping

跨屏跨域ID高识别率，提升流量转化效率
融合阿里大数据

融合高德大数据，助力精准营销
点击率/转化率预估

pCTR/pCVR结合阿里大数据能力，带来营销效果全面升级

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阿里云营销引擎功能模块

企业自有DSP搭建工具

1人2天极速搭建自有DSP。亦可基于API及开放代码自主定制研发

强大的引擎能力

经受过阿里巴巴体系内海量高并发投放请求的高流量、大数据的深度磨砺，具备高可用性和低响应延迟

支持多流量来源

支持引入任意ADX、SSP、独立媒体流量，一站式完成技术对接，无需您自行开发

快速落地

若您选择配置脚本一键部署，最快只需2小时即可完成搭建；若您选择基于API进行二次加工，平均30人日即可完成搭建
企业自有DMP搭建工具

基于企业自有数据搭建DMP

可管理一方二方数据

可结合企业自有数据标签进行受众定向

快速落地

通过简单配置即可搭建自有DMP
pCTR点击率预估/pCVR转化率预估

结合阿里大数据及特征选取经验，显著提升效果

融合阿里巴巴大数据能力

大数据能力助力精准营销

借力阿里巴巴广告特征选取经验

资深广告算法专家为您精选有效特征

结合阿里云机器学习技术

完美结合强化学习、深度学习等前沿算法技术

API方式对接

轻量级对接，快速助力业务升级
销售线索大数据营销分析

利用大数据和AI模型，帮助企业快速转化销售线索

销售线索分级

基于AI模型算法、百万样本、数千维特征建模，对销售线索进行分级，快速提高线索转化效率

深入挖掘销售线索偏好

挖掘用户真实行为数据，精准分析销售线索的喜好倾向、社交图谱等诸多特征，助力线索精细化运营

全部日志

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技术架构

搭建自有DSP/SSP
pCTR/pCVR服务

搭建自有DSP/SSP
快速搭建企业自有DSP/SSP

通过脚本一键部署，或借助营销引擎PaaS层API进行二次开发，立即拥有您自己的DSP系统。营销引擎PaaS服务已涵盖后端服务所必须的ECS、RDS、SLS、MS、SLB、OSS、CDN、Redis等云基础设施费用。您只需额外采购用于Portal部署的ECS及RDS资源。

能够解决
- 多来源、多类型的流量对接
  
  支持对接独立媒体、SSP、ADX，及多终端类型流量。
- 多种程序化交易方式
  
  提供RTB及no-RTB（PMP、PDB）交易方式。
- 开放PC移动跨屏投放能力
  
  实现PC、移动流量标识统一识别，跨屏能力带来流量升值。
pCTR/pCVR服务
广告效果升级

融合阿里巴巴大数据、借力阿里巴巴广告特征选取经验、结合阿里云机器学习平台，为您量身定制pCTR/pCVR模型，核心技术团队贴身指导，为原有广告系统带来效果飞跃。

服务亮点
- 融合阿里巴巴大数据能力
  
  大数据能力助力精准营销
- 借力阿里巴巴广告特征选取经验
  
  资深广告算法专家为您精选有效特征
- 结合阿里云机器学习技术
  
  完美结合强化学习、深度学习等前沿算法技术
- API方式对接
  
  轻量级对接，快速助力业务升级