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移动数据分析

移动数据分析 (Mobile Analytics) 是阿里云推出的一款移动App数据统计分析产品，为开发者提供一站式数据化运营服务：通用的多维度用户行为分析、数据开放并支持自定义分析、数据无缝对接其他数据应用产品，助力移动开发者实现基于大数据技术的精细化运营、提升产品质量和体验、增强用户黏性。

立即开通

正在公测中，请单击按钮去申请公测资格

移动数据分析产品概述

开通服务及创建应用
集成SDK及初始化应用
页面及自定义事件埋点
业务分析报表
数据自定义分析

阿里云移动数据分析通过云服务方式，将阿里巴巴成熟的移动应用数据采集及分析技术共享给广大开发者。

移动数据分析（Mobile Analytics）与其他第三方App统计分析产品相比较，除了提供App运营的常用业务分析报表外，遵循阿里云“数据是开发者的”的原则将数据实时还给开发者，以便进一步个性化加工、分析及应用：

优势点	优势简介
一站式运营	从数据采集、分析、加工、应用，移动数据分析提供一站式的产品体验，帮助开发者更简单、更便捷地数据化运营与运维
数据自定义分析	秉承“数据是客户的”原则，开发者可以一键获取采集的用户行为数据，方便开发者借助大数据计算服务Maxcompute自主进行BI分析、数据开发及挖掘
应用性能分析	采集移动设备的网络性能数据并提供多维度（域名、请求方式、省份、运营商、网络）组合分析
稳定可信任	与阿里集团内部APP（如手机淘宝）使用相同技术架构，依托阿里巴巴集团多年移动数据分析服务的深厚积累开发而成，产品稳定可信任

基于我们的优势，众多客户信任并使用阿里云的移动数据分析，运营及运维App产品:

移动数据分析产品功能

数据采集	同时支持Native及H5页面自动采集全面支持自定义事件及各种属性参数埋点自定义应用性能数据采集实时上报采集的日志数据

分析报表	拥有一套完善的运营指标体系涵盖了App运营需要的基础业务分析报表：用户行为分析、活跃及留存分析、终端属性及地域分析等多维度组合的性能分析：请求性能分析、网络异常分析、自定义性能事件分析等

数据应用	数据自定义分析：移动数据分析采集的App用户行为日志数据是完全开放给开发者的，开发者可以一键同步到大数据计算服务Maxcompute做更个性化的数据分析及挖掘。个性化推荐：结合用户行为、商品、用户数据来实时预测用户对物品的偏好，让产品实现“千人千面”的商品展现逻辑，继而快速优化产品体验，提高用户活跃度及转化率。智能推送：开发者使用预定义的终端及用户标签圈选精准的细分人群，将合适的营销内容在合适的时间推送给合适的人，提升用户活跃度。

移动数据分析应用场景

以下为移动数据分析的常见应用场景：

数据自定义分析
个性化推荐
App性能分析
智能推送

当基础的分析报表不能满足App开发者的个性化需求时候，可以一键将数据同步到大数据计算服务Maxcompute，结合自己的业务需求来进一步加工、分析自己的数据

建议配置 1：大数据计算服务Maxcompute选购该配置 >>
采集的App用户行为数据可以直接对接到推荐引擎，结合商品及用户数据来满足业务上对于个性化推荐的需求

建议配置 1：推荐引擎选购该配置 >>
除了基本的业务数据分析外，开发者可以查看到多维度组合分析的性能报表：请求连接时间、网络异常问题、某些操作交互是否太慢等
App场景下接触用户最常用的方法是推送消息，在个性化营销的时代，开发者可以使用移动数据分析预定义的用户标签来圈选精准人群进行推送
建议配置 1：移动推送选购该配置 >>

移动数据分析帮助与文档