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传媒大数据解决方案介绍

业务架构
技术架构

业务架构总体描述

通过云计算和大数据技术，建设传媒统一数据基础设施，形成涵盖用户行为记录、加工、分析、应用、运营的一体化平台工具，打造数据驱动的业务模式，进一步推进融合媒体的发展，为传媒大数据战略落地提供有效支撑

架构可量化优势

规范：统一数据源管理、统一指标定义规范
运营：高效数据响应能力
精准：360度的用户画像

对应解决的业务问题

数据混乱：数据标准不一导致无法进行跨业务应用和标
准化考核、评估
无数可用：缺少数据指标和统计混乱，导致想看的数据
没有，可用数据正确性存疑，严重影响数据化运营进程
缺少工具：对内，缺少通用数据可视化平台，满足管理
和日常运营需求。对外，智能化数据服务功能过于简单

建议搭配的产品

咨询我们

技术架构总体描述

可量化优势

离线计算：10T数据10分钟出结果（50节点）
流计算：单节点1万条/S的计算能力
分析查询：PB级数据多维分析查询毫秒级延迟

对应解决的技术问题

数据采集压力大：会不同程度的影响前端产品稳定性
数据重复存储：不同业务存在重复建设问题，且数据
、系统和存储互不通用
计算能力不足：计算能力不足以支持内容推荐算法、
用户动态标签等实时需求

建议搭配的产品

咨询我们

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方案业务场景及优势

运营分析
用户画像
智能推荐
数据大屏

运营分析

实现运营过程业务全局通用的数据分析，以及从关键指标到问题页面/区块/位置步步深挖的可视化数据分析。提高运营的效率及质量，做到有的放矢的业务运营。是数据化运营的基础，有望与业务系统对接，实现从数据分析到数据化运营的升级。

用户画像

基于以“人”为核心的数据应用层标签数据输出，面向应用场景给目标人群画像并圈选后进行分析、运营等。可实现精确识别人、立体刻画人和全面分析人。可建成有业务特色的标签数据体系，特别是以“人”为中心的数据体系。向上可直接对接业务系统，支持各类个性化、精细化运营及营销活动。

智能推荐

基于人群画像面向目标人群进行千人十面、百面的个性化推荐，最大化提高资源利用率的同时改善用户体验。

数据大屏

通过核心数据大屏，解决最关键的全局监管所需要的高效且酷炫的数据展示。让数据真实灵动有激情有触感。实现“让数据大屏无处不在”的能力，从全局监控+管理决策+品牌传递全面赋能业务。实现大数据世界与现实世界的互动。

运营分析

运营分析

实现运营过程业务全局通用的数据分析，以及从关键指标到问题页面/区块/位置步步深挖的可视化数据分析。提高运营的效率及质量，做到有的放矢的业务运营。是数据化运营的基础，有望与业务系统对接，实现从数据分析到数据化运营的升级。

用户画像

基于以“人”为核心的数据应用层标签数据输出，面向应用场景给目标人群画像并圈选后进行分析、运营等。可实现精确识别人、立体刻画人和全面分析人。可建成有业务特色的标签数据体系，特别是以“人”为中心的数据体系。向上可直接对接业务系统，支持各类个性化、精细化运营及营销活动。

智能推荐

基于人群画像面向目标人群进行千人十面、百面的个性化推荐，最大化提高资源利用率的同时改善用户体验。

数据大屏

数据大屏

通过核心数据大屏，解决最关键的全局监管所需要的高效且酷炫的数据展示。让数据真实灵动有激情有触感。实现“让数据大屏无处不在”的能力，从全局监控+管理决策+品牌传递全面赋能业务。实现大数据世界与现实世界的互动。

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传媒大数据解决方案

业务架构总体描述

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对应解决的业务问题

建议搭配的产品

技术架构总体描述

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对应解决的技术问题

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