营销框架的相关内容

文章 2024-11-11 来自：开发者社区

基于MCMC的贝叶斯营销组合模型评估方法论：系统化诊断、校准及选择的理论框架

贝叶斯营销组合建模（Bayesian Marketing Mix Modeling，MMM）作为一种先进的营销效果评估方法，其核心在于通过贝叶斯框架对营销投资的影响进行量化分析。在实践中为确保模型的可靠性和有效性，需要系统地进行模型诊断、分析和比较。本文将重点探讨这些关键环节，包括：通过后验预测检验评估模型拟合度采用敏感性分析评估先验假设的影响利用收敛诊断确保参数估计的稳定性解...

问答 2022-09-26 来自：开发者社区

营销活动分析产品重构的整体技术框架的核心要点是什么？

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更新时间 2024-11-12 09:12:32

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营销引擎

以大模型为底座，适配业务场景的泛行业营销引擎磐曦营销图文、数字人互动、智能对练为一体的即开即用AI应用工具集

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常见问题

基于MCMC的贝叶斯营销组合模型评估方法论： 系统化诊断、校准及选择的理论框架

营销活动分析产品重构的整体技术框架的核心要点是什么？

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基于MCMC的贝叶斯营销组合模型评估方法论：系统化诊断、校准及选择的理论框架