新零售大数据

通过大数据支持下的供应链管理，京东物流将线上销售、线下生产以及配送融为一体，使得商品生产、流通、服务的效率均得到极大的提升，不仅缓解了物流的压力，也降低了生产商的库存风险，可以说已经非常接近“新零售”时代对现代物流服务的高...

接下来，让我们看看两家零售企业如何从纷繁复杂的数据中，找到自己新的发展机遇。Esty：以AB测试指导业务决策对手工艺电商平台Esty来说，上线大数据分析平台是一项巨大的尝试。负责Esty数据分析平台的Thomas表示：Esty每天产生的数据量极...

大数据成为新老零售企业转型新动力

毕马威：新零售赋能服装业 大数据驱动行业变革

毕马威于今日在首届阿里研究院与北京大学光华管理学院联合举办的“看中国：双11·新经济·大未来”高峰论坛上，发布了《破茧成蝶：新零售赋能服装业——互联网第一大品类的魅力变革》报告。伴随电子商务十余年来的发展，服装业作为互联网...

新餐饮—新零售时代的餐饮大数据会员营销

排队网副总裁郑德在2017广州云栖大会中做了题为《新餐饮—新零售时代的餐饮大数据会员营销》的分享,就会员大数据分析意义，新餐饮会员转化，自动营销方案等方面的内容做了深入的分析。...

案例详解|大数据上云助力新零售企业数智化转型，挖掘数据的价值

传统大卖场营收持续下滑，必须通过业务创新走出困境曾经风光无限的零售大型超市业态-大卖场，当初代表先进零售模式进入中国市场，激起零售行业蓬勃发展的大浪潮，但是近年来，随着人们消费方式的巨大转变以及来自电子商务的冲击，传统大...

案例详解|大数据上云助力新零售企业数智化转型，挖掘数据的价值

大数据将赋能时尚行业新零售

新零售已经成为如今消费领域的热词。如何定义新零售？笔者认为，新零售是以消费者体验为中心的数据驱动的泛零售形态。新零售的特征包括：数据技术发展可以无限逼近消费者内心需求，掌握数据就是掌握消费者需求；借助数字技术，物流业、大...

硬纪元AI峰会前瞻：线下大数据驱动下的新零售，目标是精准营销

瞄准新零售的线下大数据 大数据一直是这几年的热门，据相关数据显示，全球大数据市场规模在2016年达到了1802亿元，预计2017年将增至2211亿元。与此相对的，国内市场还有着极大的增长潜力，根据数据，2016年国内大数据市场的规模仅仅只有23....

硬纪元AI峰会前瞻：线下大数据驱动下的新零售，目标是精准营销

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